RAISED BATON: A policeman threatened a child with a baton during clashes with garment workers in Dhaka, Bangladesh, Wednesday. Thousands of people protested low wages and poor work conditions. Police responded with tear gas and water cannons. (Munir uz Zaman/Agence France-Presse/Getty Images)
So I participated in two threads on Feministe over the past few days. I hardly ever comment on big blogs, but this time I couldn’t help myself because everyone was arguing about something I started noticing a while ago, namely, the upper-middle class American tendency to propose individual consumerist solutions to systemic problems. Want to take a stand against the maltreatment of garment workers in Bangladesh? Shop at a thrift store instead of Target. Want to save the environment? Buy green cleaning products. Think the U.S. agricultural system is fucked? Buy organic. And so it goes.
These tactics are obviously never going to work by themselves, so why do people constantly emphasize consuming the right products instead of other forms of action? Why is it so hard for supposed liberals to admit that corporate and government policy are responsible for these structures, and that they’ll never go away unless corporations and governments change?
The answer, I think, lies in the fact that people are reluctant to acknowledge the problem in its entirety. If you focus on consumer response to certain issues, like exploitative garment factories, or destructive environmental policy, then hey, if you ride a bike everywhere and get all your clothes at Goodwill, you’re placing yourself outside the system and you get to feel all awesome about it. Except that you, as a consumer in a developed nation, can’t escape the system in any meaningful way. Everything you buy, from tires to computers to underwear, is produced by exploited workers in the third world. There’s no way for individuals to extricate themselves from that. But since this realization is kind of a downer, people like to talk about ethical consumption instead.
There’s also probably some kind of subconscious (?) notion that the act of consumption carries transformative and even salvific power. Also, unyielding faith in the existence of a free market.