So, in yesterday’s season premiere of Mad Men, we learn that Lucky Strike makes up about 70 % of SCDP’s salary. We also learn that it is 1964, which happens to be the year of the first Surgeon General’s report on the health effects of smoking:
The 1964 report on smoking and health had an impact on public attitudes and policy. A Gallup Survey conducted in 1958 found that only 44 percent of Americans believed smoking caused cancer, while 78 percent believed so by 1968. In the course of a decade, it had become common knowledge that smoking damaged health, and mounting evidence of health risks gave Terry’s 1964 report public resonance. . . In 1965, Congress required all cigarette packages distributed in the United States to carry a health warning, and since 1970 this warning is made in the name of the Surgeon General. In 1969, cigarette advertising on television and radio was banned, effective September 1970.
They should get some new clients.